The industry Standard for Change Management defines a multi-phase process that professional change managers use to strategize, plan for and execute organizational change. Whether you are changing technology, business practices, leadership or a combination of things, change management communication is essential to helping people move from where they are today to the desired “future state.” Change Management and Communication Follow Similar Processes It delivers timely information and materials to support key milestones, ensures stakeholders receive consistent information about what is important to them, and provides a mechanism to share feedback and ask questions. It helps stakeholders understand what is changing and why, and how it will specifically affect them. What is Change Management Communication and Why is it Important?Ĭhange management communication is an essential component of building awareness and support for organizational change. Here is our five-step process, including real-life examples and templates you can use as you plan and implement your next important change effort. Illuminated by the success we saw in many organizations, we can reinforce the importance of alignment, leadership and consistent communications that are critical best practices in effective change management and related communications. While no one would wish for a repeat of what we’ve been through, we can learn from these experiences as we plan ways to more effectively lead future change. They experienced what is possible with alignment around a common goal, a compelling case for change, and consistent communication about what is happening and how things are progressing on mission-critical endeavors. Compelled to adapt to circumstances beyond their control, leaders and employees took action together, sometimes completing in just a few weeks major changes that had been pondered for years. By necessity, organizations and employees transformed in ways they never imagined possible as the world endured COVID-19.
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